GOOD DESIGN can make BAD CONTENT look GREAT.
But it still WON'T SELL.
Compelling content Is INFORMATIVE.
Informing your AUDIENCE means embracing their CLUELESSNESS.
Never ASSUME assume your audience KNOWS your about your services, products, or processes the way YOU do.
That's not compelling, it's NAIVE.
Read these tips for creating content that's COMPELLING.
For content that compels your readers to TAKE ACTION,
IMPROVE your results in 6 minutes with these 8 TIPS + TECHNIQUES
by Content Expert Michael Miller