FILM PROJECT HIGHLIGHT
HERO PRODUCT REVEAL
Second Act
STX Productions - 2018
Production Designer Richard Hoover
Art Director Jordan Jacobs
CHALLENGES & SOLUTIONS
This script offered the fantastic design opportunity of creating a series of product development sequences for the cosmetics division of a consumer health and beauty company. The deliverables were the actual products as props as well as the product branding and design, packaging graphics, environmental signage, advertising and other printed collateral.
HERO PRODUCT PRESENTATION
Corporate identity and product packaging design
HERO PRODUCT PRESENTATION
Corporate identity and product packaging design
HERO PRODUCT PRESENTATION
Corporate identity and product packaging design
HERO PRODUCT PRESENTATION
Corporate identity and product packaging design
Animation by Adam Brustein
HERO PRODUCT PRESENTATION
Corporate identity and product packaging design
A LOGO FOR THE FILM CREW
The production office needed a call sheet icon.
PRODUCT POSTERS
Corporate identity and product packaging design
PRODUCT POSTERS
Corporate identity and product packaging design
FILM PROJECT HIGHLIGHT
SUBWAY CAR ENVIRONMENT
CHALLENGES & SOLUTIONS
Scenes that were filmed on the MTA subway system required a series of legally clearable posters and advertisements that would be realistically part of any contemporary subway car. In this case three full trains needed to be covered with the custom designed graphics as the images and diagrams below.
SUBWAY POSTER CAMPAIGN
Cover graphics were needed during subway scenes
per MTA standards: square & rectangular
JAZZ VARIATION
Cover graphics were needed during subway scenes
per MTA standards: square & rectangular
BALLET VARIATION
Cover graphics were needed during subway scenes
per MTA standards: square & rectangular
HIP-HOP VARIATION
Cover graphics were needed during subway scenes
per MTA standards: square & rectangular
GRAPHICS KEY FOR SET DRESSING
To provide guidance to the team of set dressers installing the
graphics into the train on the day of filming.
LEGAL CLEARANCE
To help establish the scene took place over
the holidays, a Christmas campaign was created.