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FILM PROJECT HIGHLIGHT

HERO PRODUCT REVEAL

 

 

Second Act

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STX Productions - 2018

Production Designer Richard Hoover

Art Director Jordan Jacobs

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CHALLENGES & SOLUTIONS

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This script offered the fantastic design opportunity of creating a series of product development sequences for the cosmetics division of a consumer health and beauty company. The deliverables were the actual products as props as well as the product branding and design, packaging graphics, environmental signage, advertising and other printed collateral.

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brian-lee-boyce-second-act-podium-1.jpeg

 

HERO PRODUCT PRESENTATION

Corporate identity and product packaging design

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brian-lee-boyce-here-products-second-act

 

HERO PRODUCT PRESENTATION

Corporate identity and product packaging design

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brian-lee-boyce-hero-cosmetics-second-act.webp

 

HERO PRODUCT PRESENTATION

Corporate identity and product packaging design

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HERO PRODUCT PRESENTATION

Corporate identity and product packaging design

Animation by Adam Brustein

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allinonecream-1601616259123.jpeg

 

HERO PRODUCT PRESENTATION

Corporate identity and product packaging design

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green3-2ND-ACT-LOGO-LONG-11 copy.png

 

A LOGO FOR THE FILM CREW

The production office needed a call sheet icon.

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brian-lee-boyce-mountain-rainshower-second-act.webp
brian-lee-boyce-lively-eyes-24x36.webp

 

PRODUCT POSTERS

Corporate identity and product packaging design

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brian-lee-boyce-hero-beauty-ad-brunette.png

 

PRODUCT POSTERS

Corporate identity and product packaging design

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FILM PROJECT HIGHLIGHT

SUBWAY CAR ENVIRONMENT

second-act-subway-ads.png

 

 

CHALLENGES & SOLUTIONS

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Scenes that were filmed on the MTA subway system required a series of legally clearable posters and advertisements that would be realistically part of any contemporary subway car. In this case three full trains needed to be covered with the custom designed graphics as the images and diagrams below. 

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49th St Subway Car - DANCE 21 x 22 - OULTINE-4.png

 

SUBWAY POSTER CAMPAIGN​

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REVISED - 49th St Subway Car - DANCE 70 x 11 - 46 x 11 - OUTLINE-5.png

 

 

Cover graphics were needed during subway scenes

per MTA standards: square & rectangular

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49th St Subway Car - DANCE 21 x 22 - OULTINE-3 copy.png

 

JAZZ VARIATION​

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REVISED - 49th St Subway Car - DANCE 70 x 11 - 46 x 11 - OUTLINE-3.png

 

 

Cover graphics were needed during subway scenes

per MTA standards: square & rectangular

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49th St Subway Car - DANCE 21 x 22 - OULTINE-2 copy.png

 

BALLET VARIATION​

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REVISED - 49th St Subway Car - DANCE 70 x 11 - 46 x 11 - OUTLINE-3.png

 

 

Cover graphics were needed during subway scenes

per MTA standards: square & rectangular

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49th St Subway Car - DANCE 21 x 22 - OULTINE-1 copy.png

 

HIP-HOP VARIATION​

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REVISED - 49th St Subway Car - DANCE 70 x 11 - 46 x 11 - OUTLINE-2.png

 

 

Cover graphics were needed during subway scenes

per MTA standards: square & rectangular

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N TRAIN INTERIOR MTA OVERVIEW SCENES-4 copy.png

 

GRAPHICS KEY FOR SET DRESSING

To provide guidance to the team of set dressers installing the

graphics into the train on the day of filming.​

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URGENT CLEARANCE PLEASE - 49th St Subway Car - XMAS copy.png

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LEGAL CLEARANCE

To help establish the scene took place over

the holidays, a Christmas campaign was created.

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